PistachioThe content engine that turns attention into pipeline
We build B2B companies founder content that surfaces warm leads, a newsletter that nurtures them until they're ready to buy, and a system that tracks it all to pipeline.
- Atono
- TestFeed
- Clay
- Clipboard
- BuzzFeed
- Strategy Breakdowns
- FNDN
- RPR&CO
- Fireside
Getting noticed is hard. Turning that attention into pipeline is harder.
B2B growth runs on three things. Discovery, so the right people find you. Trust, so they keep paying attention. Action, so they reach out when they're ready to buy. Trust is the hardest of the three, because it takes months of showing up for people who aren't buying yet. Without it, the pattern is familiar. A buyer likes a post, looks at your profile, then drifts off, and by the time they're in market, they've forgotten you. That's the impact of a missing middle. We build and run an end-to-end content motion, so you earn attention and convert it through to pipeline.
Distribution that converts
Founder and executive content that puts your best thinking in front of the right buyers. We write every post in the person's own voice, built from their real opinions and stories, and rebuild their profile so the buyers who click through know who they help and why it matters.
The owned channel
A newsletter your buyers look forward to. It fills the missing middle, where attention turns into trust and trust turns into pipeline.
Measured in pipeline
We track the numbers your CFO cares about. Replies, conversations, qualified pipeline. The stuff that shows up in revenue.
Every post hands you a warm-lead list.
Our proprietary system runs for you behind the scenes. It scores everyone who engages with your posts against your ideal customer profile. Every time you publish, you get a list of in-ICP people who just raised their hand.
What a content engine can give you.
Atono generated around a quarter of a million dollars in pipeline from a single lead magnet, with the newsletter nurturing everyone else who wasn't ready to buy yet. Their sales team now shares issues with prospects to explain the beliefs the product is built on.
“Working with Pistachio has been really easy. They're responsive, it takes a load off my plate, and all I have to do is give feedback, the rest is just handled.”
Build a content motion that actually grows the business.
We build content engines for B2B companies, and we only take on a handful at a time. Book a call and we'll show you where your pipeline is leaking, and how we'd fix it.