PistachioThe owned media engine that turns attention into pipeline
We build B2B startups an owned audience that compounds. A newsletter people actually open, founder content that surfaces warm leads every time you post, and growth you can take to the board.
Getting attention is the easy part. Turning it into pipeline is where things break.
Most B2B teams are good at two things. Grabbing attention on social, and closing deals in sales. The part in between, where people actually start to trust you, is the part nobody owns or measures. That's the missing middle. You can't build trust in a scroll, so we build the engine that does it for you.
The owned channel
A newsletter your audience actually opens. It's the hub everything else feeds, where attention turns into trust and trust turns into pipeline.
Distribution that converts
Founder content and lead magnets that pull the right people in. We rebuild the founder's profile so it converts, then keep it fed. No posting for the sake of posting.
Measured in pipeline
We track the numbers your CFO cares about. Replies, conversations, qualified pipeline. The stuff that shows up in revenue.
Every post hands you a warm-lead list.
Signal is a proprietary system we run for you behind the scenes. It scores everyone who engages with your content, across social and your newsletter, against your ideal customer profile. Every time you post or send, you get a list of in-ICP people who just raised their hand, from your very first post.
We measure the work in pipeline.
in pipeline from one Atono lead magnet, with the newsletter nurturing everyone who wasn't ready to buy yet. Their sales team now runs on it too.
“Working with Pistachio has been really easy. They're responsive, it takes a load off my plate, and all I have to do is give feedback, the rest is just handled.”
Build a content motion that actually grows the business.
Whether you need a strategy to get going or a team to run the whole thing, send through a message and let's talk.
If a million LinkedIn impressions is the goal, we're the wrong fit. If pipeline is the goal, we should talk.